Group influential music videos.

These music videos helped us come up with an idea for our music video to 'Nine2Five' by The Ordinary boys and Lady Sovereign. By sticking to the bases of intertextuality in music videos, we decided to base ours around the main singer who hates his jobs as a news reporter, relating back tot he lyrics of disliking a job. Also we thought of contrasting this with Lady Sovereign showing a more middle class and urban image in her rapping parts.
In terms of editing we decided instead of cutting from one cut to another, we would use lots of camera movements to transfer to one scene to another as seen above.

Intertextuality in music videos.

Intertextuality is where a music video uses other media texts (Fashion, T.V shows, films, magazines etc). which are recognisable to wide audiences For example, a music video may have references to well known films such as "James Bond' as seen in Scouting's For Girls. Their music video for James Bond obviously is based around the film as identified by the lyrics '007; Britain's finest secret agent, licensed to kill.' The set is simple and the band are dressed up in suites, referring to the main character and the choreography of the spies matches with the beat of the song. This could be seen as a parody of the film as seen by the lyrics' I wish I was James Bond'. This way they gain fans of the film and visa versa.