Question Three

This is my prezi under the name 'anne media35.'

Question two.

This is my prezi under the name 'anne media35'

Question One.

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Filming day five.

We had a gap in the chorus of our music video in which we needed to fill in. So, we filmed a band performance in order to add more locations in our music video. This was very successful in terms of camera shots and camera movements. Unfortunately, when we uploaded it for editing, we found that it did not match up with the rest of the music video in terms of music and the other scenes.

Editing phase two.

- When editing the footage for the main singer of the band The Ordinary Boys, we found that we got a good variety of shots and locations. Because of this, we found it easy to edit as it was very well paced with the song.

- Despite this, we found that there were too many similar locations and looked too 'green' for the song. To work our way round this, we have decided to film the main singer on contrasting locations to make the video more entertaining to watch.

- We also decided to experiment with the hue and the contrast of the footage to get different effects. We wanted to do this to make the music video more fun to watch.

Meeting Six.

- After seeing our music video so far, we realised that something was missing which was the narrative and that there was too much performance. Particularly with the locations also being in the same place making it look as though it drags on. Due to this, it made our music video weaker and having lots of gaps which did not make the music video as entertaining as it should be.
- We also found that the main singer was in the same location for too long, to solve this problem, we decided that we should locate him in an office to not only change locations but to give the video a narrative and link back to the lyrics.
- We also found that the footage for Lady Sovereign did not match up to the main singer performance wise. Because of this, we decided to re-film the female lead but with someone different in order to get the best footage that matches up with the performance of the main singer.

Filming Day Two.

Today we filmed all of the solo male lead parts, this was more successful than filming day one as we shot more footage using different shots and locations. The weather made it filmable as it was sunny which also helped with the shooting as it didn't make the footage too dark. Unfortunately not all of the crew could make it, which had let us down. What made it worse was that the group member promised that she will meet us on location but was running so we made do without her. Luckily we took a spare SD Card for filming. Furthermore, we had to play the song from YouTube because the group member who couldn't make it had the original song we're using. Luckily we found one which had the right lyrics, despite it being a cover version. Other than this, I believe that what we had filmed is good enough for the music video and ready for editing.

Meeting five.

Once we filmed the parts for Lady Sovereign we were ready to move onto filming the band and male lead. In terms of costume and prop ideas we have decided that the band (The Ordinary Boys) should wear smart-casual wear to go with the idea of jobs but also to look casual in order to attract the right audiences. Before doing so, we looked back at the footage that we filmed for Lady Sovereign to check that everything is filmed at its best quality and from this we discovered that we need to re-do some shots for a number of reasons. Some of which were due to an error in the lip-syncing, not enough shots or a fault in the framing of the shots. Therefore we will be re filming these bits done on the same day as the filming for the band and lead singer to make use of the time available.

Meeting Four.

Once we had made final decisions upon what would be most film-able in terms of props, locations and the storyline. We were ready to film the Lady Sovereign scenes for our first day of filming. We have tried to keep it simple as of amount of props that we can get hold of and accessible locations as said before. Because of this, the role of Lady Sovereign only needed to bring herself. For her costume, we have decided to keep to the street image of tracksuits, large jewellery and sleek hair. This will show a contrast in artists which will be good for the music video.

Meeting Three.

Once we got a firm idea of the pitch and locations etc we were able to decide where exactly to film for our music video. Before Filming Day One we searched for locations and after deciding between Beverley park in New Malden and a park next to the Malden Centre; we decided that the second location would be most useful as it includes a park bench, graffiti walls and swings. This made it easier and more accessible to film as everything we need is there.

Meeting Two.

Because of the change of the initial idea, we had to change the concept around and stick to the literal meaning of the majority of the lyrics. These lyrics are about disliking jobs, hence the title of the song 'Nine2Five'. As we have stuck to these lyrics we have decided upon having the main singer as working in three tiring jobs which are a rubbish picker in a park, a window cleaner and a worker at a plain and boring office (may be subject to changes). The part of Lady Sovereign would just be of her rapping to the camera on swings in a park,  an alleyway and in-front of a graffiti wall. This would be only a side performance as the main focus is on the band The Ordinary Boys as they sing the majority of the song.

Filming Day 1.

We film all of the Lady Sovereign parts, this was very successful as the weather didn't make the filming impossible. We attempted to use the dolly for tracking however we found that the camera was shaking vigorously because of the bumpy ground. We agreed that this will be no good for the music video so we decided to do the majority of the filming handheld.

Locations.

 

Before our first filming day we searched for locations that would be most suitable for our music video. From this we picked out what locations we felt were best for the music video and what we could use as the most filmable and safest locations.  

Meeting One.

Over the past few weeks we have had meetings in discussing different ideas and merging them together for our final pitch for our music video to 'Nine2Five' By The Ordinary Boys and Lady Sovereign. Upon discussing our ideas, we came up with a finalised storyboard and pitch. We have also discussed how our music video will be laid out on our storyboard, by deciding what camera shots and movements to use for what scene and where. This has involved having to make some changes in order for it to run smoothly and the story to make sense.
Our origional ideas was that the lead worked as a presenter, hated his job and Lady Soverign was somehow linked to him, like his manager for example. We decided to change this idea after realising that this made the music video too structured, restricting us on what we can do with the music video. We decided to change this idea completly but keep it along the lines of having low profiled jobs and having band performances.
We have also made a decision upon making the music video have a twist in somehow. Instead of the characters interaciting face to face, as planned before, we decided to connect the two characters together by and object like a clock. Again, the clock indicates the whole purpose of the song 'Nine2Five'.
The reason why we have decided to choose this song is because it consists of a male and female lead, this way we can show a contrast in female and male performances in our music video. We can also identify the different genres used, how their image contrast with each-other and how they fit together to make a pop/street song.

Influential music videos two.

This music video by Ellie Goulding opens out with a lively scene on a rocky beach with the sea crashing on the rocks. This could be a representation of the damage and destruction that is seen at the end of the video with the car crash. The reason why the sea is used is because it's a natural element that is very powerful and fresh.

A few seconds into the video, we see floating shapes such as pyramids and spheres which act as mirrors because of the reflection shown. This could show the reflection on either past events, such as the car crash shown at the end or a reflection on the artist and her situation. The mist also gives the beach a mysterious and gloomy feel which again reflects on the emotions seen in the video and the emotions of the song. The floating objects could also be a way of adding an artistic edge to the music video making it more interesting and random.

At the start of the video we see a shadow of a person against the grey colour of the waves which could show that something has happened to this person. This is soon revealed to be a man who could be the singers 'boyfriend' with blood and we could relate this to the car crash at the end. This could also give us a clue about why there are floating mirrored shapes on the rocky beach. One reason being is that the mirrors reflect this person who the singer keeps looking back on. Also the singer could be looking back on the event of the car crash.

As the video progresses we start to learn the event that has happened because of the emotion shown by the artist. We soon see blood dripping down on her so we can probably guess that something bad has happened. Her clothing can also represent the persons death as of her wearing black and a sign of heaven because of her flowing dress which could relate to an angel. There is no choreography as its just the singer herself walking around don the beach, which as said before could represent heaven.

At the end we see what has happened in slow motion creating more tension and impact on the viewers mind. Everything that we have seen before in the video all tie up together and everything soon makes more sense. We see a person hanging down from a cloud and this, again could represent her soul gone into heaven because of the crash.

Influential music videos one.

The song Love Is Easy by McFly gives an example of what we want to do in the music video with the camera shots and the comical seen in the video. Instead of using cuts continuously to move from one shot the another, camera movements is used to indicate a change in scene. The first example below shows the first scene, close up of an image then a new scene when the image is pulled away.  The second example shows different close-ups of backdrops merging together and pulling apart for a new scene. The third example shows one simple camera tilt to change the look of a prop, here being the umbrella.

This music video shows a normal stage with all sorts of props as though the band are preparing for a play, soon revealed to be for the fans. The band only wear casual suits throughout and use backdrops to change scenes rather than use different locations. This makes the music video more fun and something that fans can keep watching.

Group influential music videos.

These music videos helped us come up with an idea for our music video to 'Nine2Five' by The Ordinary boys and Lady Sovereign. By sticking to the bases of intertextuality in music videos, we decided to base ours around the main singer who hates his jobs as a news reporter, relating back tot he lyrics of disliking a job. Also we thought of contrasting this with Lady Sovereign showing a more middle class and urban image in her rapping parts.
In terms of editing we decided instead of cutting from one cut to another, we would use lots of camera movements to transfer to one scene to another as seen above.

Music video analysis.

Wings analysis for media from annemedia35

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Intertextuality in music videos.

Intertextuality is where a music video uses other media texts (Fashion, T.V shows, films, magazines etc). which are recognisable to wide audiences For example, a music video may have references to well known films such as "James Bond' as seen in Scouting's For Girls. Their music video for James Bond obviously is based around the film as identified by the lyrics '007; Britain's finest secret agent, licensed to kill.' The set is simple and the band are dressed up in suites, referring to the main character and the choreography of the spies matches with the beat of the song. This could be seen as a parody of the film as seen by the lyrics' I wish I was James Bond'. This way they gain fans of the film and visa versa. 

Goodwin's Theory.

 -According to Goodwin there are six main features of a music video:

- In all music videos there is a clear image of the genre of the music and the image that the artist is trying to put across. This is seen through the artists costumes, props and locations giving it characteristic to a certain genre like pop, rock, indie etc.  For example if the artist is a girl-band or a boy band then there may be a dance routine involved or a cheesy storyline. But if its a rock artist then the locations and costumes would be very dark and edgy giving the audience a hard and moody image. A good example of a pop music video that refers to Goodwin's theory is Taylor Swift's 'We Are Never Ever Getting Back Together' which shows a generic image of a typical pop/country music video with romantic and cheesy lyrics and narrative where the female singer is in charge over the guy who broke her heart.
- There can be a relationship between the lyrics and the visuals in any music video. This can create something that contradicts the lyrics with the video or completely relates to the lyrics or visa vera. For example, we can see that there is a literal connection with what is in the music video and the lyrics. For instance, we see the break up happen as told by the song and 'acts out' according to the literal meaning of the lyrics like 'I say, "I hate you," we break up, you call me, "I love you."
- There can also be a relationship between the music and the visuals and this can be either illustrative, amplifying or contradicting. The editing and style of the video can either match with the beats of the music or do the complete opposite. Here not only the camera movement is on the beat but the choreography matches with the timing of the lyrics, like when she sings 'we' her band dressed as animals jump, making the video more happy and fun.
- The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which rear across their work. This may also be a way of establishing the artist and creating pleasure for the audience particularly if he or she is a worldwide superstar. Here the artist interacts with the camera and the audience feels as though she is talking to them.
- There is frequently references to notion of looking (screens within screens, telescopes etc) and particularly voyeuristic treatment of the female body. In the music video there is a part where a vintage T.V set is used with the artist singing which gives it a vintage love feel to the music video.
There is often intersexual reference to 'films, t.v programmes, other music videos etc. For example her music video reflects most typical American films where theres a heartbreak.