Website creation for the band.

For the promotion of our band we have to make a website. I decided to stick to the 'boyband' image except give them more of an urban/rock look rather than a 'cheesy pop' image.
By doing this, the background of a concert gives it a 'party' theme instead of using bold and plain backgrounds. I also used a more grown-up font rather than a funky looking font. This way I can attract the best audiences for the band and also audiences who are most likely to listen to the band's music.
I have included pages that I have found in my website research. This included information about the artist, tour dates and merchandise. This has helped me in doing the layout for my website. I have made a few changes such as layout of the 'about name' and the name of the band itself.



I have made quite a few changes to the website in order to get the best audience group and keep the fans satisfied and up to date with what the band is up to. The images used also stick to the 'urban' image of the band which includes graffiti and concerts.
To make the band seem popular, I have added a news feed for twitter and added more tour dates to increase the popular demand of tickets.

Website research two.

This is my Perezi under the name 'anne media35'.

Website Research One.

This is my prezi under the name 'anne media35.'

Album Art II.

Digipak analysis.

This is my own prezi, under the name 'anne media35'

Research on bands albums and ideas for Digipak. (wip)

The Ordinary Boys.

Lady Sovereign.

Here are some ideas of mine for the Digipak in promotion for the band. I have taken photos on location  and drawing as of what I would like to have on my Digipak. For the photos I have taken on location I have decided to use different effects available on photoshop to make it more relatable to the artists image.

Influential music videos one.

The song Love Is Easy by McFly gives an example of what we want to do in the music video with the camera shots and the comical seen in the video. Instead of using cuts continuously to move from one shot the another, camera movements is used to indicate a change in scene. The first example below shows the first scene, close up of an image then a new scene when the image is pulled away.  The second example shows different close-ups of backdrops merging together and pulling apart for a new scene. The third example shows one simple camera tilt to change the look of a prop, here being the umbrella.

This music video shows a normal stage with all sorts of props as though the band are preparing for a play, soon revealed to be for the fans. The band only wear casual suits throughout and use backdrops to change scenes rather than use different locations. This makes the music video more fun and something that fans can keep watching.

Band Identity.

The Ordinary Boys.

An English indie-rock boy-band from West Sussex, England who were active from 2002-2008 are signed to MCA Music Inc. and B-Unique. Their members currently consist of Sam Preston, Simon Goldring, Dane Etteridge, Dan logan and Toby Horton. Their previous members were William J Brown, James Gregory and Charles Stanley. For the St Trinians soundtrack they collaborated with Lady Sovereign and produced the song 'Nine2Five' which is what we are doing our music video to. their image is very typical for a boy-band which is mainly smart-casual.

Lady Sovereign.

A British rapper and Grime artist who grew up in a council estate in Wembley, London. Her real name is Louise Harman and she was signed to Universal (Casual Records) in 2004 to 2005 then Chocolate industries (2005-2006), Island Def Jam (2005-2008) and Midget Records (2009-present). She has also made many television appearances such as Total wipeout, Soccer AM and the seventh series of Celebrity Big Brother.

Both artists collaberated together for the St Trinians soundtrack and produced the song 'Nine2Five' which is the song we are doing for our music video. We have decided to do our music video in a different perspective to the official video. 

Star image.

A good example of a celebrity who has made drastic maturity and image change since the start of their career is Selena Gomez. Born on 22nd July 1992 in Texas, Gomez's first television appearance was on Barney, alongside Demi Lovato, when she was only seven and had the look of a young innocent girl. From this her career had accelerated to having the main role as Alex Russo in Wizards of Waverley Place on the Disney channel and eventually getting signed to Hollywood Records as Selena Gomez and the Scene.

When she first starred on Disney she would have been expected to be a role model for younger children and would 'have to behave appropriately' to her audiences. However, like other ex-Disney stars such as Britney Spears, Demi Lovato and Miley Cyrus; Gomez could be criticised for moving away from younger fans and maturing too quickly as Disney stars are at first portrayed as innocent. As soon as thy leave Disney and deal with teenage issues, their careers change drastically and are no longer innocent Disney stars but are mature adults.

Once signed to Hollywood Records as Selena Gomez and The Scene her success and fame had climbed higher and higher. One of her debut singles 'Falling Down' from her first album 'Kiss and Tell' shows her young, fun and innocent side to herself. The lyrics and video are very cheesy, appealing to her original young audience particularly as it was premiered on the Disney Channel.

From this her third and latest album 'When the Sun Goes Down' we see a different side of Gomez who showed a more grown up image in music videos like 'Love You Like a Love Song' as of the more revealing clothes and heavy make-up. This is a good example of her image maturing now that she is 20 and has grown out of her innocent teenage years. As before her music and style really shows her wanting to break away from her original image.

Additionally, her fame has not only increased because of her appearances in films and releasing a fragrance but also because of her dating Justin Bieber. As Bieber is a worldwide superstar, his fans will find out more about Selena and her audiences will increase. We can see her readily wanting to move on from her innocent image after landing a role in Spring Breakers which is based around issues like of drugs, robbery and parties. This could be considered as her breakthrough into adulthood.

Audience questionnaire.

1) Gender:    Male      Female

2) Age:    16 and under     17-21     22-29     30 + 

3) Occupation:     Employed     Unemployed     Student

4) What music genre do you listen to? (Tick as many boxes as you like). 

() Pop

() Rock

() RnB 

() Country 

() Electronic

() Other

If other, please state: ..................................

5) What music channel do you watch? 

() MTV 

() 4Music

() Viva 

() Smash Hits

() Kerrang 

() Other

If other, please state: ..................................

6) How often do you watch music television? ..................................................................

7) List some of your favourite music videos and explain why you like them: 

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8) Out of your favourite artists, what is it about their album artwork that you like?

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9) What features of a music video are you most impressed with or attracted to in general?

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For our audience research we had to do a questionnaire  in order to help us with what different audiences like about different genres of mudic. This will also help us with what to do in our music video and album art for our target audience in order to grab their attention and satisfy them. 
Once we came up with our song, we could identify the genres and image presented by the artists of our chosen song. Therefore we could have additional questions in order to focus upon the audience that would be attacted to our artists. 

10) What is it about RnB and rap music that attracts you? ................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................

11)  What appeals to you the most within boybands?
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12) what is your opinion on collabriations of artists?

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Mind-map for marketing music.

 

Here we had to come up with stratagy for promoting a band or artist. We looked at examples that were sucessful and effective and this helped with what kind of promotional things we wold do for our own artisit.