Intertextuality is where a music video uses other media texts (Fashion, T.V shows, films, magazines etc). which are recognisable to wide audiences For example, a music video may have references to well known films such as "James Bond' as seen in Scouting's For Girls. Their music video for James Bond obviously is based around the film as identified by the lyrics '007; Britain's finest secret agent, licensed to kill.' The set is simple and the band are dressed up in suites, referring to the main character and the choreography of the spies matches with the beat of the song. This could be seen as a parody of the film as seen by the lyrics' I wish I was James Bond'. This way they gain fans of the film and visa versa.
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