Here are some examples of album covers and packs from a variety of artists. As you can see some have 'exclusive' pictures of individual members or the artist such as The Wanted and Hilary Duff. This will make the audience want to buy these deluxe albums because of the extra stuff that comes with it. For example extra pictures in The Wanted album. Also they may feel as though the album is more personalised to the fans as they get extra things with it unlike most album packs.
Other albums like Coldplay are more focused on the artwork and photography of the album and the band rather than the lyrics. This makes it more appealing to older audiences as it's not as cheesy as other albums of different bands.
Pixie Lott's album however, has lyrics and pictures in the album covers which means that fans can look up the lyrics and relate to them. Her album also has very bright and appealing which attracts the right audience wich would mainly consist of teens, by means the album would have to be girly.
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