Question Four

Question Three

This is my prezi under the name 'anne media35.'

Question two.

This is my prezi under the name 'anne media35'

Question One.

http://mahoneyian.wix.com/questionone

Final Digipak.

I have taken and created these pictures by myself.

Front cover

Back cover

Final Band website.

http://mahoneyian.wix.com/bandwebsite1

All of the images and the background I have used on my band website are taken by me by my own camera.

Filming day five.

We had a gap in the chorus of our music video in which we needed to fill in. So, we filmed a band performance in order to add more locations in our music video. This was very successful in terms of camera shots and camera movements. Unfortunately, when we uploaded it for editing, we found that it did not match up with the rest of the music video in terms of music and the other scenes.

Filming day four.

Today, we have realised that there is not a huge amount of time to film left and therefore we thought that with the availability of cat and crew, we would do some test shots in order to see what works and what doesn't. We did not get everything filmed, but we do know what to do exactly for when we next film, thus allowing us more time to film rather than work out what to do.

Meeting Eight.

- With the amount of time left, we have decided to film and edit as much as possible in a period of a couple of days and this will leave us plenty of time to edit and to re-film if needed. This way we will be able to make the music video at it's best quality.
- To start with, we will film the office scenes with the main singer to add more locations to the music video. After this all we need to film is the band performance, which should take no more than a day.

Website creation for the band.

For the promotion of our band we have to make a website. I decided to stick to the 'boyband' image except give them more of an urban/rock look rather than a 'cheesy pop' image.
By doing this, the background of a concert gives it a 'party' theme instead of using bold and plain backgrounds. I also used a more grown-up font rather than a funky looking font. This way I can attract the best audiences for the band and also audiences who are most likely to listen to the band's music.
I have included pages that I have found in my website research. This included information about the artist, tour dates and merchandise. This has helped me in doing the layout for my website. I have made a few changes such as layout of the 'about name' and the name of the band itself.



I have made quite a few changes to the website in order to get the best audience group and keep the fans satisfied and up to date with what the band is up to. The images used also stick to the 'urban' image of the band which includes graffiti and concerts.
To make the band seem popular, I have added a news feed for twitter and added more tour dates to increase the popular demand of tickets.

Meeting seven.

We originally had a plan to fim and edit on certain days, however, we have had a disruption because of a robbery, restricting us upon what we can do. Luckily we had the footage so we will have to re-edit the music video as soon as possible. On top of this, we still have to film other scenes for the main singer and the band perfromances. In the meantime we are also going to work on our website and individual Digipaks and start to film and edit in the avalible times that we have got.

Rough idea for the Digipak.

Social networking.

In order for us to promote our artist effectively, we would have to create a Twitter and Facebook page, this way we can promote the artist through viral marketing. By means the artist will be noticed more as people will talk about the artist by means it is successful in being promoted. This will also be a good benefit for the website which will have links to the Facebook and Twitter pages. This way fans can keep up to date with what the artist is up to and can share it socially with other people.

Ideas for Digipak artwork.

Album advertisement analysis.

This is an album advertisement for Kings of Leon and their album Only By The Night. The advert gives an overall impression of the band which is a rock/alternative image. Unlike most boy-bands, who use bright colours, this band have gone for a more moody and dark image rather than a bright and cheesy image. This is also to reflect on the sound of their music and the kind of impression that they want to portray to audiences.
The advert, has the album cover on as the main and only image to make it recognisable to audiences who will remember the poster and album cover, thus buying their album. It also has an artistic vibe to it which is part of each member in each quarter of the image, this is blended in with an image of a Bald Eagle. This could represent the band all together or it could reflect upon the lyrics in some of their songs.
All around the main image of the advertisement are essential information about the album such as the name and artist. The font is like a typewriter and this gives us an impression that the target audience is more young adults and above rather than young children. It shows hit singles that the audience will recognise and therefore will buy the album. The 'out now' is in red as an alert and something that will catch the audiences eye and so will buy the album.

Website research two.

This is my Perezi under the name 'anne media35'.

Editing phase two.

- When editing the footage for the main singer of the band The Ordinary Boys, we found that we got a good variety of shots and locations. Because of this, we found it easy to edit as it was very well paced with the song.

- Despite this, we found that there were too many similar locations and looked too 'green' for the song. To work our way round this, we have decided to film the main singer on contrasting locations to make the video more entertaining to watch.

- We also decided to experiment with the hue and the contrast of the footage to get different effects. We wanted to do this to make the music video more fun to watch.

Editing Phase One.

- We started to edit the footage for Lady Sovereign and most of this was successful as we go the right shots and a good variety of camera angles and locations. Also, everyone arrived on time and the cast member playing Lady Sovereign wore an appropriate costume for the role. Thus, we found it easier to edit and put onto the timeline, matching it with the pace of the song.

- However, whilst editing her parts we noticed that not all of the lyrics were in sync, as the cast member did not lip-sync the song as well as we would have expected. Therefore some of the footage may have to be re-filmed and we'll use the footage that is best.

- On top of this, we saw that this performance looked weak compared to the performance of the main singer which then made the video look unbalanced in terms of performing and acting.

Website Research One.

This is my prezi under the name 'anne media35.'

Filming Day Three.

As discussed in our meeting, we thought that re-filming the female lead would be best in order to improve the music video. The filming was successful as it was sunny, despite the cold weather plus we got enough filmed in the short time given. When putting it on FinalCut for editing, we found that both performers matched up more than before making the video look stronger.

Meeting Six.

- After seeing our music video so far, we realised that something was missing which was the narrative and that there was too much performance. Particularly with the locations also being in the same place making it look as though it drags on. Due to this, it made our music video weaker and having lots of gaps which did not make the music video as entertaining as it should be.
- We also found that the main singer was in the same location for too long, to solve this problem, we decided that we should locate him in an office to not only change locations but to give the video a narrative and link back to the lyrics.
- We also found that the footage for Lady Sovereign did not match up to the main singer performance wise. Because of this, we decided to re-film the female lead but with someone different in order to get the best footage that matches up with the performance of the main singer.

Record Label.

To our track 'Nine2Five' the record label that we have chosen is a UK based company called Polydor Records which is owned by Universal Music Group. Universal Music Group is one of the three Major labels, the other two being Sony Music Entertainment and Warner Music Group. Polydor was founded in Germany after the first world war. In 1946, Polydor became a popular music label and since then it has tried to keep afloat with new artists, signings and singles. In 1998, PolyGram was purchased by Seagram and absorbed into its Universal Music Group. Polydor also has another branch since 1994 called Polydor's Nashville, Tennessee division which specialises on country music.

In the early 1970's, the label had large incomes form successful UK bands such as Slade, The Who and The Jam. Since then it has remained one of the strongest labels in the country with artists such as Take That, Girls Aloud, The Saturdays, Lawson and an Indie roster through the imprint with acts like Kate Nash and Snow Patrol. It is also the UK label for American-based acts under Interscope-Geffen-A&M such as Eminem, The Black Eyed Peas, Pussycat Dolls, Snoop Dog, Gwen Stefani, 50 Cent, Lana Del Rey and Lady Gaga.

Polydor launched Fascination records in the spring of 2006 which is a music label dedicated to pop music. Girls Aloud and Sophie Ellis-Bextor were transferred to the new label and groups like The Saturdays were created. Fascination also signed up teen pop artists from US label Hollywood Records such as the Jonas Brothers, Miley Cyrus, Selena Gomez and the Scene and Demi Lovato. In 2008, Polydor obtained distribution of The Rolling Stones' back catalogue as well as new releases.

Planning a website.

Digipak designs.

These are ideas for the cover and the inside of the Digipak, I have decided to stick to the theme of work and clocks. For the Digipak we cannot use thereal name of the band, therefore I have made up a name up called Joint-less Bones (due to change). I will also use our song as 'featuring' on my Digipak.

Digipak analysis two.

This is a digipak for worldwide superstar Rihanna and her album Loud. From the first look of the Digipak, we can clearly tell that the genre must be pop/RnB because of the colours used and the popularity of the artist. Here we can see that instead of a normal plastic CD holder, Rihanna's Digipak consists entirely of pictures and the CD's are in sleeves rather than a plastic holder. We can see that it is kept to a girly theme of roses, the colour red and her beauty.

Eye-tracking for website research.

After some research, I have discovered that according to Eyetracking visualisations, users tend to read webpages in a F-shaped pattern; with two horizontal stripes followed by a vertical stripe. This is by users looking at the upper part of the content area then looking down the page, covering a shorter area. Then they finally scan the content's left side of the website. Here the red shows the most viewed areas whilst th blue shows the least viewd areas.

This helps to follow guidlines in making a website, as a way of atrracted wide audiences. Users won't read texts on websited by word-to-word and lengthly reading would be very rare. Keeping a good balence of information would be good as some readers may read a lot but most won't. To maintain this balence, the first couple of paragraphs should state the most essential information. Although users would read most of the information in paragraph one, they won't read as much in the second paragraph. Because of this, it may be best to use sub-headings, short paragraphs and bullet points to make the information easy and quick to read.

Filming Day Two.

Today we filmed all of the solo male lead parts, this was more successful than filming day one as we shot more footage using different shots and locations. The weather made it filmable as it was sunny which also helped with the shooting as it didn't make the footage too dark. Unfortunately not all of the crew could make it, which had let us down. What made it worse was that the group member promised that she will meet us on location but was running so we made do without her. Luckily we took a spare SD Card for filming. Furthermore, we had to play the song from YouTube because the group member who couldn't make it had the original song we're using. Luckily we found one which had the right lyrics, despite it being a cover version. Other than this, I believe that what we had filmed is good enough for the music video and ready for editing.

Meeting five.

Once we filmed the parts for Lady Sovereign we were ready to move onto filming the band and male lead. In terms of costume and prop ideas we have decided that the band (The Ordinary Boys) should wear smart-casual wear to go with the idea of jobs but also to look casual in order to attract the right audiences. Before doing so, we looked back at the footage that we filmed for Lady Sovereign to check that everything is filmed at its best quality and from this we discovered that we need to re-do some shots for a number of reasons. Some of which were due to an error in the lip-syncing, not enough shots or a fault in the framing of the shots. Therefore we will be re filming these bits done on the same day as the filming for the band and lead singer to make use of the time available.

Meeting Four.

Once we had made final decisions upon what would be most film-able in terms of props, locations and the storyline. We were ready to film the Lady Sovereign scenes for our first day of filming. We have tried to keep it simple as of amount of props that we can get hold of and accessible locations as said before. Because of this, the role of Lady Sovereign only needed to bring herself. For her costume, we have decided to keep to the street image of tracksuits, large jewellery and sleek hair. This will show a contrast in artists which will be good for the music video.

Meeting Three.

Once we got a firm idea of the pitch and locations etc we were able to decide where exactly to film for our music video. Before Filming Day One we searched for locations and after deciding between Beverley park in New Malden and a park next to the Malden Centre; we decided that the second location would be most useful as it includes a park bench, graffiti walls and swings. This made it easier and more accessible to film as everything we need is there.

Our artists record labels.

Lady Sovereign was signed to Casual Records (2004-2005), Chocolate Industries (2005-2006) and Midget Records in 2009 to present. She was also signed a well known record company, The Island Def Jam Music Group between 2005 and 2008.
The Island Def Jam Music Group is a U.S record label located in New York, Amreica and was formed in 1999 when Universal Music Group merged two of its daughter companies Def Jam Recordings and Island Records as a result of the manager between Universal Music and PolyGram labels. The company is also affiliated with Lost Highway Records.
Island Records concentrates on Pop and Rock artists whereas Def Jam has more of the RnB, Hip-Hop and Urban acts. Since 2011, The Chairman and CEO is Barry Weiss. The record company distributes its own records in the U.S, in the U.K via Mercury Records and Univeral Music Group worldwide.
The Island Def Jam Music Group is one of the two Universal Music Group branch labels in the U.S that markets the works of mainstream Pop, Rock and Urban performers. The other branched company is Interscope-Geffen-A&M.


The Ordinary Boys were signed to MCA Music, Inc and B-Unique, they were active from 2002-2008 and after a break they have been active since 2011.
MCA records was an American-based record company owned by MCA Inc. which later gave way to Universal Music Group.
The company has a country division, MCA Nashville Records which is an active imprint of Universal Music Group Nashville, this country music label is the only operation by MCA that still goes on.
B-Unique Records is based in London as a record label which was founded in 2001 by Mark Lewis and Martin Toher. B-Unique Records has been a division of Atlantic Records UK since February 2008.
The record label deals with a variety of acts which range from Rock to Pop to RnB. Its distributors are Warner Music UK and Universal Music Group.







All of the record labels which our artists are signed to, are in some way managed by The Universal Music Group (UMG) and their headquarters are in Santa Monica, California and their Revenue was at $6 billion in 2010 and has been rising since. This record label is a global music company which is also a subsidiary of the French based media conglomerate Vivendi, The Universal Music Group is also the largest of the big three music companies. It also owns the Universal Music Publishing Group making it the second largest  music publishing company in the world. The company was founded in 1934 as Decca Records USA, MCA Music Group Entertainment was formed in 1989. The first UMG incarnation was from MCA in 1996 and the second UMG incarnation was from PolyGram in 1998. Universal music was originally attached to Universal Pictures until 2004 with the acquisition of Vivendi's Vivendi Universal Entertainment by General Electric's NBC. Steve Barnett was appointed as Chairman and CEO from November 2012 after formally serving as COO of Columbia Records. The Universal Music Group also co-developed Vevo, designed for music videos which are of a higher quality than those on YouTube.

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Meeting Two.

Because of the change of the initial idea, we had to change the concept around and stick to the literal meaning of the majority of the lyrics. These lyrics are about disliking jobs, hence the title of the song 'Nine2Five'. As we have stuck to these lyrics we have decided upon having the main singer as working in three tiring jobs which are a rubbish picker in a park, a window cleaner and a worker at a plain and boring office (may be subject to changes). The part of Lady Sovereign would just be of her rapping to the camera on swings in a park,  an alleyway and in-front of a graffiti wall. This would be only a side performance as the main focus is on the band The Ordinary Boys as they sing the majority of the song.