Eye-tracking for website research.

After some research, I have discovered that according to Eyetracking visualisations, users tend to read webpages in a F-shaped pattern; with two horizontal stripes followed by a vertical stripe. This is by users looking at the upper part of the content area then looking down the page, covering a shorter area. Then they finally scan the content's left side of the website. Here the red shows the most viewed areas whilst th blue shows the least viewd areas.

This helps to follow guidlines in making a website, as a way of atrracted wide audiences. Users won't read texts on websited by word-to-word and lengthly reading would be very rare. Keeping a good balence of information would be good as some readers may read a lot but most won't. To maintain this balence, the first couple of paragraphs should state the most essential information. Although users would read most of the information in paragraph one, they won't read as much in the second paragraph. Because of this, it may be best to use sub-headings, short paragraphs and bullet points to make the information easy and quick to read.