Tuesday 12 February 2013

Album advertisement analysis.



This is an album advertisement for Kings of Leon and their album Only By The Night. The advert gives an overall impression of the band which is a rock/alternative image. Unlike most boy-bands, who use bright colours, this band have gone for a more moody and dark image rather than a bright and cheesy image. This is also to reflect on the sound of their music and the kind of impression that they want to portray to audiences.
The advert, has the album cover on as the main and only image to make it recognisable to audiences who will remember the poster and album cover, thus buying their album. It also has an artistic vibe to it which is part of each member in each quarter of the image, this is blended in with an image of a Bald Eagle. This could represent the band all together or it could reflect upon the lyrics in some of their songs.
All around the main image of the advertisement are essential information about the album such as the name and artist. The font is like a typewriter and this gives us an impression that the target audience is more young adults and above rather than young children. It shows hit singles that the audience will recognise and therefore will buy the album. The 'out now' is in red as an alert and something that will catch the audiences eye and so will buy the album.

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