Digipak analysis two.

This is a digipak for worldwide superstar Rihanna and her album Loud. From the first look of the Digipak, we can clearly tell that the genre must be pop/RnB because of the colours used and the popularity of the artist. Here we can see that instead of a normal plastic CD holder, Rihanna's Digipak consists entirely of pictures and the CD's are in sleeves rather than a plastic holder. We can see that it is kept to a girly theme of roses, the colour red and her beauty.

Eye-tracking for website research.

After some research, I have discovered that according to Eyetracking visualisations, users tend to read webpages in a F-shaped pattern; with two horizontal stripes followed by a vertical stripe. This is by users looking at the upper part of the content area then looking down the page, covering a shorter area. Then they finally scan the content's left side of the website. Here the red shows the most viewed areas whilst th blue shows the least viewd areas.

This helps to follow guidlines in making a website, as a way of atrracted wide audiences. Users won't read texts on websited by word-to-word and lengthly reading would be very rare. Keeping a good balence of information would be good as some readers may read a lot but most won't. To maintain this balence, the first couple of paragraphs should state the most essential information. Although users would read most of the information in paragraph one, they won't read as much in the second paragraph. Because of this, it may be best to use sub-headings, short paragraphs and bullet points to make the information easy and quick to read.

Filming Day Two.

Today we filmed all of the solo male lead parts, this was more successful than filming day one as we shot more footage using different shots and locations. The weather made it filmable as it was sunny which also helped with the shooting as it didn't make the footage too dark. Unfortunately not all of the crew could make it, which had let us down. What made it worse was that the group member promised that she will meet us on location but was running so we made do without her. Luckily we took a spare SD Card for filming. Furthermore, we had to play the song from YouTube because the group member who couldn't make it had the original song we're using. Luckily we found one which had the right lyrics, despite it being a cover version. Other than this, I believe that what we had filmed is good enough for the music video and ready for editing.

Meeting five.

Once we filmed the parts for Lady Sovereign we were ready to move onto filming the band and male lead. In terms of costume and prop ideas we have decided that the band (The Ordinary Boys) should wear smart-casual wear to go with the idea of jobs but also to look casual in order to attract the right audiences. Before doing so, we looked back at the footage that we filmed for Lady Sovereign to check that everything is filmed at its best quality and from this we discovered that we need to re-do some shots for a number of reasons. Some of which were due to an error in the lip-syncing, not enough shots or a fault in the framing of the shots. Therefore we will be re filming these bits done on the same day as the filming for the band and lead singer to make use of the time available.

Meeting Four.

Once we had made final decisions upon what would be most film-able in terms of props, locations and the storyline. We were ready to film the Lady Sovereign scenes for our first day of filming. We have tried to keep it simple as of amount of props that we can get hold of and accessible locations as said before. Because of this, the role of Lady Sovereign only needed to bring herself. For her costume, we have decided to keep to the street image of tracksuits, large jewellery and sleek hair. This will show a contrast in artists which will be good for the music video.

Meeting Three.

Once we got a firm idea of the pitch and locations etc we were able to decide where exactly to film for our music video. Before Filming Day One we searched for locations and after deciding between Beverley park in New Malden and a park next to the Malden Centre; we decided that the second location would be most useful as it includes a park bench, graffiti walls and swings. This made it easier and more accessible to film as everything we need is there.

Our artists record labels.

Lady Sovereign was signed to Casual Records (2004-2005), Chocolate Industries (2005-2006) and Midget Records in 2009 to present. She was also signed a well known record company, The Island Def Jam Music Group between 2005 and 2008.
The Island Def Jam Music Group is a U.S record label located in New York, Amreica and was formed in 1999 when Universal Music Group merged two of its daughter companies Def Jam Recordings and Island Records as a result of the manager between Universal Music and PolyGram labels. The company is also affiliated with Lost Highway Records.
Island Records concentrates on Pop and Rock artists whereas Def Jam has more of the RnB, Hip-Hop and Urban acts. Since 2011, The Chairman and CEO is Barry Weiss. The record company distributes its own records in the U.S, in the U.K via Mercury Records and Univeral Music Group worldwide.
The Island Def Jam Music Group is one of the two Universal Music Group branch labels in the U.S that markets the works of mainstream Pop, Rock and Urban performers. The other branched company is Interscope-Geffen-A&M.


The Ordinary Boys were signed to MCA Music, Inc and B-Unique, they were active from 2002-2008 and after a break they have been active since 2011.
MCA records was an American-based record company owned by MCA Inc. which later gave way to Universal Music Group.
The company has a country division, MCA Nashville Records which is an active imprint of Universal Music Group Nashville, this country music label is the only operation by MCA that still goes on.
B-Unique Records is based in London as a record label which was founded in 2001 by Mark Lewis and Martin Toher. B-Unique Records has been a division of Atlantic Records UK since February 2008.
The record label deals with a variety of acts which range from Rock to Pop to RnB. Its distributors are Warner Music UK and Universal Music Group.







All of the record labels which our artists are signed to, are in some way managed by The Universal Music Group (UMG) and their headquarters are in Santa Monica, California and their Revenue was at $6 billion in 2010 and has been rising since. This record label is a global music company which is also a subsidiary of the French based media conglomerate Vivendi, The Universal Music Group is also the largest of the big three music companies. It also owns the Universal Music Publishing Group making it the second largest  music publishing company in the world. The company was founded in 1934 as Decca Records USA, MCA Music Group Entertainment was formed in 1989. The first UMG incarnation was from MCA in 1996 and the second UMG incarnation was from PolyGram in 1998. Universal music was originally attached to Universal Pictures until 2004 with the acquisition of Vivendi's Vivendi Universal Entertainment by General Electric's NBC. Steve Barnett was appointed as Chairman and CEO from November 2012 after formally serving as COO of Columbia Records. The Universal Music Group also co-developed Vevo, designed for music videos which are of a higher quality than those on YouTube.

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Meeting Two.

Because of the change of the initial idea, we had to change the concept around and stick to the literal meaning of the majority of the lyrics. These lyrics are about disliking jobs, hence the title of the song 'Nine2Five'. As we have stuck to these lyrics we have decided upon having the main singer as working in three tiring jobs which are a rubbish picker in a park, a window cleaner and a worker at a plain and boring office (may be subject to changes). The part of Lady Sovereign would just be of her rapping to the camera on swings in a park,  an alleyway and in-front of a graffiti wall. This would be only a side performance as the main focus is on the band The Ordinary Boys as they sing the majority of the song.