This music video by Ellie Goulding opens out with a lively scene on a rocky beach with the sea crashing on the rocks. This could be a representation of the damage and destruction that is seen at the end of the video with the car crash. The reason why the sea is used is because it's a natural element that is very powerful and fresh.
A few seconds into the video, we see floating shapes such as pyramids and spheres which act as mirrors because of the reflection shown. This could show the reflection on either past events, such as the car crash shown at the end or a reflection on the artist and her situation. The mist also gives the beach a mysterious and gloomy feel which again reflects on the emotions seen in the video and the emotions of the song. The floating objects could also be a way of adding an artistic edge to the music video making it more interesting and random.
At the start of the video we see a shadow of a person against the grey colour of the waves which could show that something has happened to this person. This is soon revealed to be a man who could be the singers 'boyfriend' with blood and we could relate this to the car crash at the end. This could also give us a clue about why there are floating mirrored shapes on the rocky beach. One reason being is that the mirrors reflect this person who the singer keeps looking back on. Also the singer could be looking back on the event of the car crash.
As the video progresses we start to learn the event that has happened because of the emotion shown by the artist. We soon see blood dripping down on her so we can probably guess that something bad has happened. Her clothing can also represent the persons death as of her wearing black and a sign of heaven because of her flowing dress which could relate to an angel. There is no choreography as its just the singer herself walking around don the beach, which as said before could represent heaven.
At the end we see what has happened in slow motion creating more tension and impact on the viewers mind. Everything that we have seen before in the video all tie up together and everything soon makes more sense. We see a person hanging down from a cloud and this, again could represent her soul gone into heaven because of the crash.
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