Filming Day 1.

We film all of the Lady Sovereign parts, this was very successful as the weather didn't make the filming impossible. We attempted to use the dolly for tracking however we found that the camera was shaking vigorously because of the bumpy ground. We agreed that this will be no good for the music video so we decided to do the majority of the filming handheld.

Locations.

 

Before our first filming day we searched for locations that would be most suitable for our music video. From this we picked out what locations we felt were best for the music video and what we could use as the most filmable and safest locations.  

Album Art II.

Meeting One.

Over the past few weeks we have had meetings in discussing different ideas and merging them together for our final pitch for our music video to 'Nine2Five' By The Ordinary Boys and Lady Sovereign. Upon discussing our ideas, we came up with a finalised storyboard and pitch. We have also discussed how our music video will be laid out on our storyboard, by deciding what camera shots and movements to use for what scene and where. This has involved having to make some changes in order for it to run smoothly and the story to make sense.
Our origional ideas was that the lead worked as a presenter, hated his job and Lady Soverign was somehow linked to him, like his manager for example. We decided to change this idea after realising that this made the music video too structured, restricting us on what we can do with the music video. We decided to change this idea completly but keep it along the lines of having low profiled jobs and having band performances.
We have also made a decision upon making the music video have a twist in somehow. Instead of the characters interaciting face to face, as planned before, we decided to connect the two characters together by and object like a clock. Again, the clock indicates the whole purpose of the song 'Nine2Five'.
The reason why we have decided to choose this song is because it consists of a male and female lead, this way we can show a contrast in female and male performances in our music video. We can also identify the different genres used, how their image contrast with each-other and how they fit together to make a pop/street song.

Digipak analysis.

This is my own prezi, under the name 'anne media35'

Research on bands albums and ideas for Digipak. (wip)

The Ordinary Boys.

Lady Sovereign.

Here are some ideas of mine for the Digipak in promotion for the band. I have taken photos on location  and drawing as of what I would like to have on my Digipak. For the photos I have taken on location I have decided to use different effects available on photoshop to make it more relatable to the artists image.

Influential music videos two.

This music video by Ellie Goulding opens out with a lively scene on a rocky beach with the sea crashing on the rocks. This could be a representation of the damage and destruction that is seen at the end of the video with the car crash. The reason why the sea is used is because it's a natural element that is very powerful and fresh.

A few seconds into the video, we see floating shapes such as pyramids and spheres which act as mirrors because of the reflection shown. This could show the reflection on either past events, such as the car crash shown at the end or a reflection on the artist and her situation. The mist also gives the beach a mysterious and gloomy feel which again reflects on the emotions seen in the video and the emotions of the song. The floating objects could also be a way of adding an artistic edge to the music video making it more interesting and random.

At the start of the video we see a shadow of a person against the grey colour of the waves which could show that something has happened to this person. This is soon revealed to be a man who could be the singers 'boyfriend' with blood and we could relate this to the car crash at the end. This could also give us a clue about why there are floating mirrored shapes on the rocky beach. One reason being is that the mirrors reflect this person who the singer keeps looking back on. Also the singer could be looking back on the event of the car crash.

As the video progresses we start to learn the event that has happened because of the emotion shown by the artist. We soon see blood dripping down on her so we can probably guess that something bad has happened. Her clothing can also represent the persons death as of her wearing black and a sign of heaven because of her flowing dress which could relate to an angel. There is no choreography as its just the singer herself walking around don the beach, which as said before could represent heaven.

At the end we see what has happened in slow motion creating more tension and impact on the viewers mind. Everything that we have seen before in the video all tie up together and everything soon makes more sense. We see a person hanging down from a cloud and this, again could represent her soul gone into heaven because of the crash.

Influential music videos one.

The song Love Is Easy by McFly gives an example of what we want to do in the music video with the camera shots and the comical seen in the video. Instead of using cuts continuously to move from one shot the another, camera movements is used to indicate a change in scene. The first example below shows the first scene, close up of an image then a new scene when the image is pulled away.  The second example shows different close-ups of backdrops merging together and pulling apart for a new scene. The third example shows one simple camera tilt to change the look of a prop, here being the umbrella.

This music video shows a normal stage with all sorts of props as though the band are preparing for a play, soon revealed to be for the fans. The band only wear casual suits throughout and use backdrops to change scenes rather than use different locations. This makes the music video more fun and something that fans can keep watching.

Band Identity.

The Ordinary Boys.

An English indie-rock boy-band from West Sussex, England who were active from 2002-2008 are signed to MCA Music Inc. and B-Unique. Their members currently consist of Sam Preston, Simon Goldring, Dane Etteridge, Dan logan and Toby Horton. Their previous members were William J Brown, James Gregory and Charles Stanley. For the St Trinians soundtrack they collaborated with Lady Sovereign and produced the song 'Nine2Five' which is what we are doing our music video to. their image is very typical for a boy-band which is mainly smart-casual.

Lady Sovereign.

A British rapper and Grime artist who grew up in a council estate in Wembley, London. Her real name is Louise Harman and she was signed to Universal (Casual Records) in 2004 to 2005 then Chocolate industries (2005-2006), Island Def Jam (2005-2008) and Midget Records (2009-present). She has also made many television appearances such as Total wipeout, Soccer AM and the seventh series of Celebrity Big Brother.

Both artists collaberated together for the St Trinians soundtrack and produced the song 'Nine2Five' which is the song we are doing for our music video. We have decided to do our music video in a different perspective to the official video. 

Group influential music videos.

These music videos helped us come up with an idea for our music video to 'Nine2Five' by The Ordinary boys and Lady Sovereign. By sticking to the bases of intertextuality in music videos, we decided to base ours around the main singer who hates his jobs as a news reporter, relating back tot he lyrics of disliking a job. Also we thought of contrasting this with Lady Sovereign showing a more middle class and urban image in her rapping parts.
In terms of editing we decided instead of cutting from one cut to another, we would use lots of camera movements to transfer to one scene to another as seen above.