What to avoid in a music video.

When looking at music videos from previous years we saw what made their music videos weak. This is something we learnt to avoid as it would bring down our marks.

• Repetition of the same song and exact performance.
• Too many effects as this will make the music video a disaster. 
• Bad song choice that is hard to get a good music video out of. 
• Lack of performance and choreography as this will make the video less believable. 
• A fully narrative music video will only confuse the audience rather than entertain them.
• Off time lip-syncing will make the music video very weak and disastrous. 
• Too many locations will also be confusing for the audiences and too much to take in. 
• An unconvincing cast won’t make the music video entertaining or believable.